Top 3 Reasons Properties Don’t Sell Fast in Ghana

Selling a property in Ghana’s real estate market can sometimes feel like a waiting game. The question is, why do some properties move quickly while others linger for months or even years? As someone immersed in this space, I’ve observed three major reasons why listings don’t sell—and what you can do to turn the tide.

First and foremost, pricing is often the biggest culprit. Overpricing a property might seem like a smart move to leave room for negotiation, but in today’s market, buyers are well-informed. With online listing platforms, they’re comparing similar listings and spotting overpriced properties in seconds. If your price doesn’t match the market, expect minimal interest. To fix this, take time to analyze the market. Look at recent sales in the area, assess the condition of your property, and be honest about its value. Pricing it right from the start is key to drawing serious buyers.

Finally, the property’s condition can make or break a deal. Imagine walking into a house with peeling paint, broken tiles, or overgrown weeds. It’s hard to see the potential, isn’t it? Buyers often want a property that feels ready to move into, not one that comes with a long list of repairs. Simple upgrades, like a fresh coat of paint, fixing small damages, and ensuring the property is clean and welcoming, can make all the difference. Staging the home can also help buyers envision themselves living there, which makes it easier for them to take the plunge.

So, what’s the bottom line? If your property isn’t selling, it’s worth revisiting the price, the marketing strategy, and the overall presentation. Addressing these three areas can significantly increase your chances of closing the deal.

Have you struggled to sell a property recently? We’d love to hear your experiences and insights. Get in touch with us today if you’d like tailored advice and help to get your property sold!